The Austrian eyewear brand, founded by mastermind Robert La Roche in 1973, is celebrating its 50th anniversary with a collection that nods to its past and highlights its incomparable character.the brand is paying homage to its origins by reviving iconic models from the 80s and 90s, respectively. These bold acetate frames – rounded and oversized vs. narrow and rectangular – come in four striking colorways – black, off-white, red and green – that highlight their seminal shapes and relaunch them for the next era.